LANGUAGE

Lv, Xiaoling

Title: Professor
Post: Director of Department
Email: xiaolinglu@ruc.edu.cn

Education Experience

Ph.D in Management Sciences, September 2004 – August 2007

Department of Management Sciences, City University of Hong Kong, Hong Kong, China

Master in Probability and Statistics, September 1999 – July 2002

Department of Mathematics, Nankai University, Tian Jin, China

Bachelor in Probability and Statistics, September 1995 – July 1999

Department of Mathematics, Nankai University, Tian Jin, China

Work Experience

Associate Professor, School of Statistics, Renmin University of China, Sep 2010 –

Visiting Department of Statistics at University of California Berkeley, Jan 2012 – Jan 2013

Assistant Professor, School of Statistics, Renmin University of China, Sep 2007 – Sep 2010

Visiting Department of Applied Statistics at Johannes Kepler University of Linz, Austria, February – June 2007

Research Assistant for Knowledge Discovery Center and Statistical Consulting Unit at Department of Management Sciences, City University of Hong Kong, 2001-2004

Grants

1. Prediction on Smart Phone Users’ Behavior,QuestMobile Ltd,Beijing,2015.9-2016.8

2. Case Study: Smart Phone Users’Behavior Analysis,Renmin University of China,2015.6-2016.6

3. Study on Varying Coefficient Multicategory Classification Models for Real-time Streaming Data,National Nature Science Foundation of China,ID:61472475,2015.1-2018.12

4. Study on Big Data Phenomenon, Theory and Technology,Research Institute of National Bureau of Statistics of China, ID:2013001,2013-2014

5. Study on Consumer Online Shopping Behavior,Renmin University of China,ID:2011030017, 2011.6-2017.6

6. Statistical Modeling of Consumer Behavior in Online Group Buying, Research Grant of the Humanities and Social Sciences Project, Ministry of Education, China (ID:11YJC910004),2011-2014

7. Bank2good System Development, Beijing,2011-2012

8. Statistical Modeling the Use of Time, Research Grant of Renmin University of China (ID: 2010030044), 2010-2013

9. Consumer’s Choice and Gain of Online Buying, Research Grant of Renmin University of China (ID: 2009030007), 2010-2010

10. Statistical Modeling the TV Audience Viewing Behavior, Research Grant of Renmin University of China (ID: 2007000785), 2008-2009

(To analyze first-time reach, repeat viewing, viewing intensity, and viewing behavior during commercial break of TV audience, to provide suggestions for scheduling the TV programs and ads.)

11. A Study on 3G Telecom Service, Science and Technology Department, Guangdong Province, China, 150,000RMB, (ID: 2005B50101006), Oct. 2005 – Oct. 2007

(Collaboration with South China University of Technology; Designing questionnaire and organizing street survey for 3G service’s potential customers in Guangzhou, Shenzhen and Zhongshan cities of Guangdong Province; Analyzing data and writing report to provide suggestions to Telecom companies and policy decision makers)

12. A Study on the Viewing Patterns of the Television Audience for Television Broadcasts Limited, Hong Kong , Oct. 2004 – Dec. 2005

(Designing questionnaire and organizing telephone survey for Television Broadcasts Limited; Analyzing data and writing report to study audience loyalty and satisfaction to provide suggestions for program scheduling)

13. Hong Kong Customer Satisfaction Index, Hong Kong, Oct. 2003 – June 2004

(Writing programs to analyze data for project “Hong Kong Customer Satisfaction Index” at Department of Management Sciences, City University of Hong Kong)

14. Risk Tolerance of Investment for Wing Lung Bank, Hong Kong, June – Dec. 2002

(Analyzing customer data for Wing Lung Bank to study their risk tolerance and provide recommendation on investment)

15. Understanding E-Commerce Customers – Their Characteristics, Their Purchase Patterns and More, Hong Kong, May – Oct. 2002

(Mining KDD Cup Data 2000 to study e-commerce customers’ online purchasing behavior)

16. A New Customer Selection Method for Direct Marketing – Based on Repeat Buying Theory, Hong Kong, Oct. 2001 – May 2002

(Mining DMEF2 data to propose a new customer selection method for direct marketing)

17. A Study to Identify Significant Factors for Predicting Academic Performance of Business Students at City University of Hong Kong, Hong Kong, June – Nov. 2001

(Analyzing students’ academic performance before and after entering City University of Hong Kong to provide recommendation on selection criteria)

18. Data Mining of Charge Card Database for Wing On Store, Hong Kong, Apr. – July 2001

(Mining customers’ charge card data for Wing On Store to study their purchase behavior and loyalty)

19. Improving the Web Design – Mining Web Data at SCMP.com, Hong Kong, Dec. 2000 – May 2001

(Mining web log data for SCMP.com to study web browsers’ behavior and provide suggestion for improving web design)

Courses

《Mathematical Statistics》, Undergraduate, 2008-present

《Statistical Computing》, Undergraduate, 2008-2009

《From Data to Conclusion》, Master, 2007-present

《Applied Statistical Models》, Master, 2010-present

《Statistical Methods and Application》, PhD, 2007-present

Research Interest

Data Mining and Statistical Machine Learning; Consumer Behavior Analysis

Publications

1. Lu,Xiaoling and Xie, Bangchang(2009),Data Mining Methods and Applications,Renmin University of China Publisher (in Chinese)

2. Wu, Xizhi,Ma, Jingyi,Lu,Xiaoling,and Yan, Jie(2009),Advanced Data Mining Methods,China Statistics Press (in Chinese)

3. Mao, Shisong and Xiaoling Lu (2011), Mathematical Statistics, Renmin University of China Publisher (in Chinese)

4. Lu,Xiaoling(2015),《Consumer Behavior Statistical Analysis and Case Study》,Tsinghua University Publisher(in Chinese)

5. Mao, Shisong and Xiaoling Lu (2016), Mathematical Statistics (second version), Renmin University of China Publisher (in Chinese)